10 Simple Steps to Creating an Irresistible Personal Brand

Recently, while thumbing through my old high school yearbooks it
occurred to me that even as far back as high school, we were being
branded. Class clown, Most likely to Succeed, Class Cutey, were all
brands we bestowed on those select few that made a favorable
impression on us. While others, like Billy Schneider* who was named
Most likely to Repeat Senior Year, was branded as someone that I know
he did not want to be known as. We all posses a Personal Brand
whether we realize it or not. In life, like in high school, if you don’t brand yourself someone else will.

We know all too well how essential branding is to the success of any
business but how often do we consider the role that branding plays
when we market ourselves. Billy Schneider was given a brand
that was not of his choosing. Had he understood the principles of
personal branding, he may have had a different experience.

It is our beliefs, values and our self-image that drive our personal brand.
Failure to identify and cultivate these drivers affects our ability to attract
interest, differentiate ourselves from our competition and promote and
market ourselves effectively.

To experience the greatest success and impact in your relationships,
consider making this the year you introduce that incredibly unique brand
called YOU:

1. Identify your unique values: Like any good marketing plan,
you want to begin with what makes your product unique. In this case, the
product is you. Remember that you are an original – there is no one else
quite like you. What do you stand for? What are your beliefs? Jot down
several key words or phrases that best describes your unique values.

2. List your key attributes: Identify your key strengths/talents in a
few key words or phrases.

3. Develop your personal brand statement: Compare your
unique values and key attributes and from those key words and phrases
begin to develop your personal brand statement in 1-2 sentences. This
statement represents your personal brands unique promise of value and
is distinctive to you and only you.

4. Integrate your brand statement into everything that you do:
Since your brand statement is the essence of you, incorporate it into all
of your printed collateral. Make it a part of your introduction at
networking and other functions. Communicate your brand statement in
the way you conduct business and in your personal image.

5. Watch your Appearance: If the visual image you are
projecting is not a direct reflection of your personal brand statement, you
are doing yourself and others a disservice. Consider your personal
image as the packaging of your personal brand. Remember, YOU are
now the product and your packaging will either attract or detract from
your product.

6. Check your Brand Behavior: Packaging your brand includes
not only your appearance but your conduct. Do you return phone calls
and emails promptly? Do you deliver on your promises? Although it
may seem obvious, being forgetful, stretching yourself so thin that you
don’t deliver on what you promise can negatively affect the integrity of
your personal brand.

7. Communicate your brand: Studies show that our appearance
represents 55% of influencing power when meeting someone for the
first time, while 38% comes from tone of voice/behavior. The
words we speak reflect the balance of 7%. Although 7% may not seem
high, it still has influencing power when meeting people for the first time.

Therefore, speaking in a manner that reflects the core of our personal
brand is key. If your brand statement depicts energy and creativity, for
example, then your speaking style should reflect those key elements as

8. Let your brand take center stage: One of the most effective
ways to promote your brand is to speak in public. When asked, public
speaking is one of the things most people are terrified of doing, followed
by dying. Shake off the fear and communicate the brilliance of your
personal brand by looking for opportunities to tell others what you can
offer. The more people you can touch with your brand, the more
valuable your brand becomes.

9. Evaluate your brand regularly: Make an appointment with
yourself twice a year to re-evaluate your personal brand statement. If
your unique values and key attributes have undergone changes
(we are continually growing and evolving and there are times when that
growth is so great it alters our personal brand) compare those changes
with your personal brand statement and adjust as needed. By
evaluating your personal brand on a regular basis, you are also
confirming that you’re on-track and staying true to your unique self.

10. Delight in your brand: Many people will make the excuse
that they don’t have enough money, or time, to invest in themselves (or
their brands). Here’s a brand truth, no brand is successful without
making an investment. Stay interested in the success of your brand by
paying attention to how your brand is being received and look for
opportunities to tell others about your brand. The more comfortable you
become with your brand the greater your chances are of attracting brand
interest. Be patient, Rome wasn’t built in a day and neither will your
brand. Building brand equity takes time so take the process a day at a
time and enjoy the journey!

*name has been changed to protect the wrongly branded

Steps of Personal Branding – Part 1

Stages of Personal Branding

Have you set up your blog for personal branding? When setting up your blog you need to have some idea of how to go about making a personal branding statement. There are steps you need to take to branding yourself correctly. These steps must be taken in the proper order or it will not work. Just as if you were going to go on a long trip, the first step is to know where you are going. You can start to map out your destination. If you have no idea of where you are going you will not get there.

Before You Start Your Personal Branding

Most people think that if they have a website, they are branding themselves. Having one of the duplicated sites that a lot of people have does nothing for branding yourself. You need to:

1. Decide that you are an Entrepreneur
2. Create a Mindset for Success
3. Define Your Game Plan
4. Know Your Brand
5. Have a Proven Sales Funnel

Personal Branding is Deciding You Are an Entrepreneur

What? You say, me an entrepreneur. I have never thought of myself as an entrepreneur. This is all about being an entrepreneur. As you design your personal brand you are becoming an entity in marketing online. You are building an online presence of who you are and getting people to know and trust you. This is how you will make your personal branding statement.

Now you want to know, when will you become an Entrepreneur? Well, let me tell you becoming an entrepreneur is all in making a decision. You will be an entrepreneur on the day you decide you are an entrepreneur. It’s as simple as that. But you must treat it like a job, schedule time as you would any other job and treat it like a job. Schedule what needs to be done and work your schedule.

Creating A Mindset for Success

If you don’t think you will be successful, you probably won’t be. You must have an honest, passionate desire to be successful. You will be successful only if you believe you are successful. You must have a clearly designed personal branding strategy that you are working from.

Defining Your Game Plan

Only those who fail to make a plan have set themselves up with a plan to fail. Write out short and long term goals you want to achieve. Having a plan will raise your expectations of being successful and also show you how to be successful. Without a well rounded and researched plan you are setting yourself up for failure.

Create your “Why”. Writing it out makes it real. It gives you a personal branding statement. Just wanting to have more stuff is not a true “Why”. You need to go deep in your heart and feel your why. When you feel it, you become passionate about it. Wanting a new home or to take a vacation is acceptable as long as you know why you want a new home or vacation and are passionate about it. Having a true passion for what you want will keep you on track to your success.

Knowing Your Brand

Define your personal brand of who you are and who you want to market to. You need to know what you are going to be talking about and who you will be talking to. When you understand your targeted audience you will know what it is that you want to talk about.

Creating a Cash Flow Sales Funnel

Your cash flow sales funnel is of absolute importance in achieving success in branding yourself. Making money with your personal branding can be done quite easily when everything is set up correctly. The sales funnel works efficiently only if each step is done in the right order. You need to know what you want to talk about and who you want to talk to while giving valuable content to your prospects.

To learn more about personal branding come back tomorrow. I will show you how to add social media into the map of your personal branding.

Click Here to receive your free 3 day video course http://gerristeck.com

Personal Brand Statement – Wordless Expression of Idea

Brand statements have been around as long as there have been products and services. Campaigns have been around telling us about the experience we can expect from a brand almost as long. Lately, there has been the extension to what has been coined the personal brand phenomenon. I understand why. The new economy full of global competition and the explosion of independents.

The need to stand out and show what you can do is a new core competency even the least sales oriented people are learning. But personal branding and the associated statements have been around as long as mankind. Who is the first personal brand you can identify? I am willing to bet that person had a purpose, a mission and vision you can identify. They had a personal brand statement.

Personal brand statement has been coined by the classic marketing person turned career or executive coach – great at marketing concepts that work!

The recruiter and brand strategy person in me pays attention to the other definition of “statement”. The wordless expression of idea. In other words, if your personal brand statement as well as mission and vision statements are just words, then your brand will be exposed as just words. That first personal brand you can identify comes to mind because of results that stick.

Before the personal brand phenomenon, I reflect back to my days as an executive recruiter and what stood out to me in my quest to make the best match possible for my client and candidates. The top producers in any given field where executives whose reputation precedes them. They pass the screen to meet in person. The brand in front of me was loud and clear. With exceptions to the rule:

Looks and acts like a CEO, CFO, controller, sales, entrepreneur, HR (strategic or administrative)…as they walk down the hall to my office and introduce themselves to me.



Balanced – many made earlier mistakes, but balanced now in self, family and community and networking.

The image was there related to the packaging of the brand. The brand statement and seal of proof was my experience with their passion and the consistency with the reputation of results. These people were talking with me about a future challenge that would ensure growth laced with mistakes. Mistakes you feel confident will prove valuable risk was taken.

What statement are you making?