How to Create a Standout Personal Branding Statement for Your Resume

Many job seekers don’t understand just how important their personal brand is when trying to outline their capabilities as a candidate. Your personal brand, if clearly defined, tells an amazing story of what you’ve accomplished in your career – and what you can hope to accomplish in the future.

There are a number of ways to go about branding yourself, including giving yourself a title, creating online profiles with LinkedIn and other social networking sites, and even starting an industry-centered blog. But in your resume, you can showcase your brand by creating a 2- to 3-sentence personal branding statement that acknowledges the benefits you can bring to a company.

So how can you create a standout personal branding statement on your resume?

Pinpoint Your Greatest Career Moments

As a professional, you have not only completed day-to-day tasks but probably have had some very impressive moments that you would love to brag about. Your personal branding statement is the perfect place to let your moments shine.

For instance, if you are a journalist/reporter, you could share skills that make you a viable candidate-while throwing in some accomplishments that other candidates may not be able to share. Here is an example of a journalist’s personal branding statement:

“Award-winning journalist with 10 years of experience covering fiscal budgets at the national level while working with affiliates and bureaus in state investigations.

Of course, this personal statement highlights a person who has had amazing accomplishments in his career. But your own accomplishments can sound great – if expressed properly.

Think About What the Employer Wants

Keep in mind, pulling together all of your greatness won’t mean very much if you end up branding yourself in a way that doesn’t relate to the job for which you’re applying. This is why it’s important to take a good look at what the company wants in a candidate.

Explore the job posting thoroughly to see which qualifications and requirements the employer wants. Then take it a step further by contacting human resources (if possible) to learn more about the position. Learning more about the job can help you sculpt a branding statement that meshes perfectly with the employer’s hopes for a qualified candidate.

Remember, your personal branding statement is all about making the right first impression, so pack at least three great highlights into the description. When complete, it should not only accurately define who you are as a professional but encourage the hiring manager to strongly consider you as a candidate.

Why Your Resume Needs a Personal Brand Statement

Resumes get less and less attention as technology improves. Employers and hiring managers will read them on the go using their smart phones or fly through hundreds of resumes a day using an Applicant Tracking System. Many hiring managers only devote 10-15 seconds to each resume. For that reason, it is essential to utilize the prime real estate at the top of your resume.

A simple career objective only tells employers what you want to do and does little to capture their interest. An executive resume should involve a personal marketing strategy and the first step in any marketing plan is to think of your audience’s needs, not your own. A personal brand statement will set you apart from other qualified candidates competing for the same medical device job.

What is a Personal Brand Statement?

A personal brand statement explains your unique value and your target audience. It should also give the reader a feel for your personality. Again, you are capturing the hiring manager’s attention by setting yourself apart from other candidates through interesting language and unique value.

Ideas for creating your own statement: Your statement should be 1-2 sentences in which you explain what problems you solve (your value), how you uniquely do so, and who your target audience is. A note to medical device professionals, sometimes the “audience” you serve will a specific technology (engineers) and other times it could be a type of surgeon or physician (sales/marketing).

  1. Focus on your niche market: In the medical device industry, experience with specific technologies is a unique value. A few weeks ago we had a search for an engineer with imaging experience and experience with moving parts. The majority of resumes I read did little to explain niche experience and merely listed the companies the candidate had worked for. The one resume that stood out explained the candidate’s relevant experience at the top of his resume and he became a finalist for the position.
  2. Keep it Memorable: Shorter is better, and avoid complicated language if you can. You want the reader to remember what your statement is and pass it on to others. The easier it is for others to explain what you do, the more successful your brand statement.
  3. This is not a Job Title: Job titles are what you are given once you are hired. A personal brand should set you apart from the rigid rungs of the career ladder, so focus on your tangible value rather than positions you have held. That said, engineers require certain “titles” since companies want to know whether you are an electrical engineer or a mechanical engineer etc.

Example Brand Statement: I am a highly innovative and diligent product development engineer with expertise in cardiovascular device design.

5 Tips on Personal Branding – The New Resume

Find that next job or advance your career by developing your own personal brand. With the explosion of social media, your personal brand takes center stage. As recruiters and companies are now finding their next employee on social media sites, potential candidates now understand the importance of having a resume online. However, it’s now a matter of taking control of your online presence. Everything you participate in, whether it’s leaving comments on articles or blogging or tweeting, contributes to your online footprint.

Recently, a close friend emailed her new website: she had purchased her name online (having enough foresight to purchase the ‘dot com’) and developed the site to creatively show her resume and body of work. Now, you might think she’s an artist or a photographer, but she’s actually in marketing. Simply another exceptional idea to add to your job-seeking arsenal, especially if you’re currently in the market looking for work.

A critical first step is to create your own personal brand statement. Outline and define your personal mission statement, which provides the basis for the career you will choose. Once you’ve finished writing your statement, here’s 5 tips to help get you started on developing your own personal brand – the new resume:

1.) Completely fill out your LinkedIn profile and start networking with people you already know

2.) Create your Google profile, providing as much information as you feel comfortable with

3.) Buy and design the website of your own name, especially since it’s an affordable option that will show up in the search engine results page

4.) Actively participate on social media sites – follow the top career people, network or tweet to find a job, join various groups of interest

5.) Begin writing a blog (a search for ‘blog tips’ will give you plenty of tips for writing a good, focused blog)

Companies worldwide invest both time and money on cultivating their brand; take the time to enrich your own online footprint. Regardless of whether it’s networking for a job online or creatively coming up with additional ideas to participate in social media, make sure to join in on the conversation – your personal brand is now your new resume.